Real-time and offline 3D rendering: what are the differences?
Traditionally, there is a contrast between offline 3D rendering and real-time 3D rendering. These rendering technologies give brands the choice to produce different content that is both qualitative and engaging. But what are the differences between these technologies? Do they have the same level of rendering?Discover
XR basics #1
The XR technology is gradually becoming part of the life of professionals and individuals. And to better understand the XR technology, it is necessary to know some basic vocabulary. That is why we offer you in this article some definitions of the basic terms used for the XR technology.Discover
How do sports retailers seduce their customers with VR & AR?
The sports goods industry is one of the most dynamic sectors in retail. Between the search for well-being and experience, how can sports retailers overcome the challenges of digitalization?Discover
Are VR and AR drivers for raising awareness?
Today, there are opportunities to take advantage of immersive technologies to create an awareness campaign and bring positive social change. As part of the #TechForGood “movement”, this practice has a strong potential and is beginning to emerge increasingly.Discover
Will tomorrow’s event sector be digital?
At a time when COVID exists, technology is the hope that has saved – or at least curbed – the event industry from the effects of the pandemic. With agility and creativity being part of the DNA of the actors in this sector, it is therefore clear that digital formats have emerged.Discover
Luxury and 3D technology: how to mix tradition and modernity?
Luxury carries a creative heritage while technology is associated with innovation. Today it is still possible to reconcile luxury and technology. We can build exceptional experiences for these exceptional brands through innovation levers !Discover
Virtual trade shows: the future of trade exhibitions?
Technology has been constantly reshaping the professional landscape and its rise has led to revolutionary perspectives that respond to the problems of digitalization of companies. And trade shows and any other event do not remain excluded from the equation.Discover
Virtual showrooms: the sales tool to boost business?
Linking sales & presentation support, and interactivity is now possible with virtual showrooms! As opposed as the 3D, the 2D environment provides a limited global experience and cannot give enough insurance for the decision-making. Born from the meeting of the physical and the digital, they are THE solution when viewing products at the physical sales’ […]Discover
How did the pandemic act as a driver for technological adaptation?
The context of the global pandemic – COVID-19 – has brutally shaped our lives in a new way. As a result, the virus has made a major contribution to the development of technology to prepare the future society.Discover
VR in Marketing & Communication
Communication & Marketing are the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Now affordable for everybody, VR technology is used for advertising and presenting products during fairs.Discover