VR in Marketing & Communication
Marketing is the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Just a short reminder about what is VR: Virtual Reality immerses users in a fully artificial digital world/environment. Marketing uses all technologies possible at its disposal different from its standards like newspapers or posters in the […]Discover
How can ergonomic simulation improve work conditions?
Virtual Reality (VR) is one of different technologies at companies’ disposal and that enables productivity and work conditions improvement for their employees. Ergonomic simulation for example, with the help of Virtual Reality applications can help companies improve their employees’ work conditions and productivity process enhancement. Virtual Reality has changed our vision of our reality by […]Discover
XR in the Automotive industry?
First of all, few precisions on the new technologies used in the automotive industry : Augmented reality (AR) is the insertion of digital content in a real environment, Virtual reality (VR) is only composed of digital content (objects and environment), Mixed reality (MR) is composed of real objects and digital ones in the same reality, […]Discover
Haptic technology for a better immersive experience
Today, the search for an even more immersive experience takes precedence over everyone’s expectations, and the human experience is privileged over information. At the core of these issues, haptic technology could be one of the elements that will disrupt the boundaries between the virtual and the reality and will have an influence on the degree […]Discover