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The sports goods industry is one of the most dynamic sectors in retail. Between the search for well-being and experience, how can sports retailers overcome the challenges of digitalization?

Today, there are opportunities to take advantage of immersive technologies to create an awareness campaign and bring positive social change. As part of the #TechForGood “movement”, this practice has a strong potential and is beginning to emerge increasingly.

At a time when COVID exists, technology is the hope that has saved – or at least curbed – the event industry from the effects of the pandemic. With agility and creativity being part of the DNA of the actors in this sector, it is therefore clear that digital formats have emerged.

Luxury carries a creative heritage  while technology is associated with innovation. Today it is still possible to reconcile luxury and technology. We can build exceptional experiences for these exceptional brands through innovation levers !

Technology has been constantly reshaping the professional landscape and its rise has led to revolutionary perspectives that respond to the problems of digitalization of companies. And trade shows and any other event do not remain excluded from the equation.

Linking sales & presentation support, and interactivity is now possible with virtual showrooms! As opposed as the 3D, the 2D environment provides a limited global experience and cannot give enough insurance for the decision-making. Born from the meeting of the physical and the digital, they are THE solution when viewing products at the physical sales’ […]

The context of the global pandemic – COVID-19 – has brutally shaped our lives in a new way. As a result, the virus has made a major contribution to the development  of technology to prepare the future society.

More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators that allows users to configurate their product via their screen or webcam.  But what is « On Demand » offer?  

The healthcare area began to use the VR (Virtual Reality) or AR (Augmented Reality) a few years ago, to help cure stress problems or schizophrenic behaviour. The healthcare environment is always looking for new advanced technologies in order to make its research evolution effective.  

Communication & Marketing are the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Now affordable for everybody, VR technology is used for advertising and presenting products during fairs.