Blog

You will find under our blog section a source of information about virtual reality (VR), augmented reality (AR), mixed reality (MR), extended reality (XR), 3D technologies and top of the edge news about technology progress in our field. We will also write about Industry 4.0, Digital Twin, industrial process industrial design, robotics, artificial intelligence (AI), Big Data, Cobots, Human-Machine Interfaces (HMI), Internet of Things (IoT), predictive maintenance, smart factory and manufacturing and much more ! You will also find here our press releases, big announcement, and more specific information ! Stay tuned !
  • Image How do sports retailers seduce their customers with VR & AR?

    How do sports retailers seduce their customers with VR & AR?

    The sports goods industry is one of the most dynamic sectors in retail. Between the search for well-being and experience, how can sports retailers overcome the challenges of digitalization?

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  • Image Are VR and AR drivers for raising awareness?

    Are VR and AR drivers for raising awareness?

    Today, there are opportunities to take advantage of immersive technologies to create an awareness campaign and bring positive social change. As part of the #TechForGood “movement”, this practice has a strong potential and is beginning to emerge increasingly.

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  • Image Will tomorrow’s event sector be digital?

    Will tomorrow’s event sector be digital?

    At a time when COVID exists, technology is the hope that has saved – or at least curbed – the event industry from the effects of the pandemic. With agility and creativity being part of the DNA of the actors in this sector, it is therefore clear that digital formats have emerged.

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  • Image Luxury and 3D technology: how to mix tradition and modernity?

    Luxury and 3D technology: how to mix tradition and modernity?

    Luxury carries a creative heritage  while technology is associated with innovation. Today it is still possible to reconcile luxury and technology. We can build exceptional experiences for these exceptional brands through innovation levers !

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  • Image Virtual trade shows: the future of trade exhibitions?

    Virtual trade shows: the future of trade exhibitions?

    Technology has been constantly reshaping the professional landscape and its rise has led to revolutionary perspectives that respond to the problems of digitalization of companies. And trade shows and any other event do not remain excluded from the equation.

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  • Image Virtual showrooms: the sales tool to boost business?

    Virtual showrooms: the sales tool to boost business?

    Linking sales & presentation support, and interactivity is now possible with virtual showrooms! As opposed as the 3D, the 2D environment provides a limited global experience and cannot give enough insurance for the decision-making. Born from the meeting of the physical and the digital, they are THE solution when viewing products at the physical sales’ […]

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  • Image How did the pandemic act as a driver for technological adaptation?

    How did the pandemic act as a driver for technological adaptation?

    The context of the global pandemic – COVID-19 – has brutally shaped our lives in a new way. As a result, the virus has made a major contribution to the development  of technology to prepare the future society.

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  • Image What is the OnDemand solution?

    What is the OnDemand solution?

    More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators that allows users to configurate their product via their screen or webcam.  But what is « On Demand » offer?  

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  • Image How can VR invade the health system?

    How can VR invade the health system?

    The healthcare area began to use the VR (Virtual Reality) or AR (Augmented Reality) a few years ago, to help cure stress problems or schizophrenic behaviour. The healthcare environment is always looking for new advanced technologies in order to make its research evolution effective.  

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  • Image VR in Marketing & Communication

    VR in Marketing & Communication

    Communication & Marketing are the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Now affordable for everybody, VR technology is used for advertising and presenting products during fairs.

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