How do sports retailers seduce their customers with VR & AR?
The sports goods industry is one of the most dynamic sectors in retail. Between the search for well-being and experience, how can sports retailers overcome the challenges of digitalization?Discover
Are VR and AR drivers for raising awareness?
Today, there are opportunities to take advantage of immersive technologies to create an awareness campaign and bring positive social change. As part of the #TechForGood “movement”, this practice has a strong potential and is beginning to emerge increasingly.Discover
Will tomorrow’s event sector be digital?
At a time when COVID exists, technology is the hope that has saved – or at least curbed – the event industry from the effects of the pandemic. With agility and creativity being part of the DNA of the actors in this sector, it is therefore clear that digital formats have emerged.Discover
Luxury and 3D technology: how to mix tradition and modernity?
Luxury carries a creative heritage while technology is associated with innovation. Today it is still possible to reconcile luxury and technology. We can build exceptional experiences for these exceptional brands through innovation levers !Discover
How did the pandemic act as a driver for technological adaptation?
The context of the global pandemic – COVID-19 – has brutally shaped our lives in a new way. As a result, the virus has made a major contribution to the development of technology to prepare the future society.Discover
What is the OnDemand solution?
More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators that allows users to configurate their product via their screen or webcam. But what is « On Demand » offer?Discover
AR filters: New Eldorado of Expression for Brands
Skyrocketed by social networks such as Snapchat and Instagram, AR filters have become a mainstream phenomenon and a trend that many brands are surfing in order to expand their channels of expression.Discover
What is the augmented immersive catalogue?
Augmented reality has become a major feature of digital marketing trends in recent years. And in commerce, an essential tool is the subject of attention of many marketers and especially sellers: the catalogue. Associated with AR, we will speak of an immersive and/or augmented catalogue.Discover