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The sports goods industry is one of the most dynamic sectors in retail. Between the search for well-being and experience, how can sports retailers overcome the challenges of digitalization?

Today, there are opportunities to take advantage of immersive technologies to create an awareness campaign and bring positive social change. As part of the #TechForGood “movement”, this practice has a strong potential and is beginning to emerge increasingly.

At a time when COVID exists, technology is the hope that has saved – or at least curbed – the event industry from the effects of the pandemic. With agility and creativity being part of the DNA of the actors in this sector, it is therefore clear that digital formats have emerged.

Luxury carries a creative heritage  while technology is associated with innovation. Today it is still possible to reconcile luxury and technology. We can build exceptional experiences for these exceptional brands through innovation levers !

The context of the global pandemic – COVID-19 – has brutally shaped our lives in a new way. As a result, the virus has made a major contribution to the development  of technology to prepare the future society.

More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators that allows users to configurate their product via their screen or webcam.  But what is « On Demand » offer?  

Skyrocketed by social networks such as Snapchat and Instagram, AR filters have become a mainstream phenomenon and a trend that many brands are surfing in order to expand their channels of expression.

Augmented reality has become a major feature of digital marketing trends in recent years. And in commerce, an essential tool is the subject of attention of many marketers and especially sellers: the catalogue. Associated with AR, we will speak of an immersive and/or augmented catalogue.