PSA – MOBILE AR

Customer: PSA - Peugeot Citroën DS

Date: since 2018

Scope and challenges:

Sales tool: present to customers a brand new utility vehicle and its variants/options with a powerful 3D mobile application (iOS / Android).
L&S optimized 3D data, and developped the solution, with user-centered design methods throughout the duration of the project.

Download iOS Version here (only on ARKit enabled devices)

Download Android Version here (only on ARCore enabled devices)

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L&S Solution and Realization:

3D data cleaning (from CAD exports)
Optmized models for mobile platforms
Created studio-like environment, and efficient lighting to enhance the final product
Animated some parts of the vehicle, for a more dynamic experience (doors, seats, …)
Manage various configurations / showcase different options of the new PARTNER in 3D or in Augmented Reality
In context user testing / user surveys to ensure the efficiency of the solution
User eXperience expertise : propose relevant features for vendors, and adequate user interfaces
Build and optimized the application for both iOS and Android systems
Assisted PSA to deploy the application on public app stores (Google Play Store / Apple App Store)

New Peugeot PARTNER utility vehicle

Relevant information for car dealers

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Wood Pack Option

PSA - CGI

Customer: PSA - Peugeot Citroën DS

Date: since 2009

Scope and challenges:

Marketing communications strategy: it refers to all the activities (web, catalog) undertaken to make brands’ models and its configurations known to the user and trade.
Creation of all the 3D images for the 3 Web Configurations:

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