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PSA – MOBILE AR
Customer: PSA - Peugeot Citroën DS
Date: since 2018
Scope and challenges:
- Sales tool: present to customers a brand new utility vehicle and its variants/options with a powerful 3D mobile application (iOS / Android).
- L&S optimized 3D data, and developped the solution, with user-centered design methods throughout the duration of the project.
Download iOS Version here (only on ARKit enabled devices)
Download Android Version here (only on ARCore enabled devices)
If you want to know more about this project or have a custom project of your own: book a call with us here!
L&S Solution and Realization:
- 3D data cleaning (from CAD exports)
- Optmized models for mobile platforms
- Created studio-like environment, and efficient lighting to enhance the final product
- Animated some parts of the vehicle, for a more dynamic experience (doors, seats, …)
- Manage various configurations / showcase different options of the new PARTNER in 3D or in Augmented Reality
- In context user testing / user surveys to ensure the efficiency of the solution
- User eXperience expertise : propose relevant features for vendors, and adequate user interfaces
- Build and optimized the application for both iOS and Android systems
- Assisted PSA to deploy the application on public app stores (Google Play Store / Apple App Store)
New Peugeot PARTNER utility vehicle
Relevant information for car dealers
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Wood Pack Option
PSA - CGI
Customer: PSA - Peugeot Citroën DS
Date: since 2009
Scope and challenges:
- Marketing communications strategy: it refers to all the activities (web, catalog) undertaken to make brands’ models and its configurations known to the user and trade.
- Creation of all the 3D images for the 3 Web Configurations: