Projets Marketing

BMW

Scope and challenges:
Collaboration between Unity 3D, NVIDIA, BMW & Light & Shadows for the promotion of the real time raytracing solution of Unity during the GDC and GTC with the 2019 BMW 8 Series Coupe.

L&S Solution and Realization:

Creation of a video by using the real time raytracing engine of Unity 3D.

 

If you want to know more about this project or have a custom project of your own: book a call with us here!

BMW Unity - Light & Shadows

Which one is real?

Interior of BMW car - Light & Shadows
BMW Unity - Light & Shadows
BMW Unity - Light & Shadows

PSA - E-Legend

Scope and challenges:

The automotive giant, PSA Group, wished to offer a real-time interactive experience of the 100% electric concept car, E-legend.

L&S Solution & Realization:

  • Development of an application on Unity with HDRP engine and an embedded HMI. ​

Implementation of vehicle features: ​

  • door animation​
  • headlamps and lights on​
  • management of different driving modes ​
  • animation of the sunscreens​

 

If you want to know more about this project or have a custom project of your own: book a call with us here!