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Airbus Helicopters

Scope and challenges:

  • Pre-sales (Interactive catalog): Offer a new sales experience at a trade fair thanks to a high-quality interactive configuration which highlights all options and paint schemes.
  • From physical models to an innovative way to see the H160 through a virtual world, or more precisely, Virtual Reality (VR).
  • The creation of visual supports to show the VIP configurations of the H160 until the printout of the display that includes the client’s painting scheme within 24 hours.
  • To provide a common mean of communication at Airbus Helicopters.

L&S Solution and Realization :

Preparation of the H160 Virtual Model (Marketing Data, 3D, Colors and Trims, Product Configurations) in order to realize:

  • The H160 complete Configurator according to the different flight plans.
  • Put it in a realistic environment according to the mission.
  • Set up a process for the production of visual Poster paint scheme client, in order to respond to a request in less than 24 hours for the visit of a customer.
  • Use the H160 as a communication medium AH.

This 150% model is compatible with multiple platforms:

  • Application H160 module Screen TV.
  • Application H160 module VR.
  • Application H160 on iPad.
  • Applying trajectory User Scripted – Video VR 360 °.
  • Visuals Catalog (CGI).
  • Visuals paint scheme.
  • Deployment in AIRBUS Helicopters Customers Center.
  • Maintenance and Automatic Remote Update.

Visual CGI catalog

Visual CGI catalog

CGI Catalog

Realtime configurator

Realtime configurator

Paint scheme


Scope and challenges:

  • Marketing communications strategy: it refers to all the activities (web, catalog) undertaken to make brands’ models and its configurations known to the user and trade.
  • Creation of all the 3D images for the 3 Web Configurations: