PR – L&S, partner of the “5G Immersive Platforms” project funded by the French government
10 March 2021
Suresnes, 04/29/2020 –
Light & Shadows, an agency of experts in immersive and mixed reality solutions (VR/AR/MR/XR) is proud to be part of the laureates participating in the “5G Immersive Platforms” project, led by the CEA of Saclay and supported by the French State.
The “5g immersive platforms” (“pi5g”) project
The “PI5G” project is part of the France Relance initiative led by the Government, whose aim is to develop ambitious means to ensure France’s technological autonomy and sovereignty.
Subsidized by the Government, this project emphasizes the relocation of industrial sites in France and the mastery of immersive technologies (VR/AR) and 5G for Industry 4.0. Thus, it will be a question of creating new innovative and disruptive solutions in terms of 3D telepresence, immersive telerobotics and interactive digital simulation.
A synergy for innovation
Directed by the CEA in Saclay, the “5G Immersive Platforms” project involves several innovative players and leaders in the technological sector who came together to form a consortium.
Therefore, Light & Shadows will be alongside Haption, Halys, Immersion and Lynx in order to pool their expertise and technologies to deliver experiments and solutions that meet the challenges of 5G.
This synergy will be an asset not only for promoting French excellence in telecommunications but also for strengthening France’s position as an international leader.
About Light & Shadows.
Light & Shadows was created in 2009 par Stéphane Imbert, with the will to help the different stakeholders of the industrial sector with their project in virtual, augmented or mixed reality, with various uses: Training, design, conception, logistic simulation, marketing or product presentation.
With key account such as ArcelorMittal, Airbus Group, Alstom, Chanel, Dassault Aviation, Haulotte, PSA Peugeot Citroën, Renault, Saint-Gobain, Unity Technologies or Vinci, Light & Shadows quickly became a leader on its market and area of expertise.
How do sports retailers seduce their customers with VR & AR?
The sports goods industry is one of the most dynamic sectors in retail.
And for good reason: the search for well-being has never ceased to increase in recent years. This is even more the case today with the outbreak of the virus. This hype for sport is also encouraged by the media, which often report news related to this sector. There is also a tendency to divert their original use – which was that of doing sport with them – to turn them into fashion products: this is the “sportwear” style.
And of course, the efforts made by sports brands to continue reinventing themselves are contributing to this boom, in an era marked by digitalization.