VR in Marketing & Communication
27 August 2019
Marketing is the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient!
Just a short reminder about what is VR: Virtual Reality immerses users in a fully artificial digital world/environment. Marketing uses all technologies possible at its disposal different from its standards like newspapers or posters in the street. With the development of new technologies, Marketing & Communication fields developed skills to be presents everywhere at any time. It offers a new user experience and diverse options for the Marketing designer.
Now affordable for everybody, VR technology is used for advertising and presenting products during fairs.
New user experience
Users are always looking for new experiences and new products: that’s why using new technologies and VR, more specifically, is interesting! We call it “immersive marketing” because it is used to provoke the immersion feeling for the user in the brand universe or in the product one.
It is simple to use virtual reality (VR) for advertising purposes, to communicate in an innovative way with all the possibilities offered by this new technology.
Users research technologies that are:
- Simple to use
- Playable instantaneously
Users can try the product and visualize its utilization which gives companies a plus. People can observe and manipulate their product and then decide if they want it before the purchase.
New technologies like virtual technology and immersive ones allows to show more information about the product than the ordinary advertising method. There are 5 reasons why brands and marketing-communication fields use it:
- High impact of senses:
The immersive technology of VR uses headset to trick the brain and the body into thinking that there are in a real situation whereas they are not. Senses are guided by the experience: sight and hearing are guided by the headset. The touch can be guided by sensors at the fingertips.
- Position of story living:
Different from the story telling character, when the user is placed in an immersive experience, he really lives what he sees in his headset. Moreover, they are not reduced to a room, they can be in the jungle or anywhere else.
- User’s attention validated at 100%:
All the senses are required, the experience allows no distractions for the user. There are no exterior noises that can disturb him. The user concentration and attention are at their maximal during the experience.
- Transportative is the key word:
Thanks to immersive experiences, travels around the world without even moving from home is possible, go back in time, go into the future also. Time and spaces transports are no longer utopias.
Its multiple formats and display ability on multiple devices make these experiences flexibles. Devices can go from the headsets like HTC Vive to 360° video displayable on TV.
As marketing is the key : these are the reasons why VR is so accurate in serving the marketing and communication of tomorrow. That’s why at Light&Shadows, we offer various solutions to answer VR needs!
How can ergonomic simulation improve work conditions?
Many different ergonomics simulations available
Companies need change, they need to be up-to-date to stay in the business course. That’s why, at Light&Shadows, we are offering Virtual Reality with the possibility of ergonomic analysis thanks to: an application with body trackers and a quotation table/ analytic dashboard with different levels of activity difficulty and the musculoskeletal solicitations present in the application XR Ergo. It allows a precise idea of the worker’s ergonomic at his workstation. It is one of the software coming from the New XR SUITE.
The reasons why ergonomics analysis have such importance for companies is that it helps employees ‘work conditions and productivity. By tracking avatar’s movements, ergonomists can to study the good and bad aspects of a workstation. (real or future)
By good or bad aspects, we mean:
- What is good for workers, like the posture they had, and that it will not cause injuries in the future,
- What is bad for workers, bad conception of the workstation that implies bad movements and/or postures. It will impact the health and productivity of workers.