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Introduction   More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators on automotive or glasses companies’ websites for example, that allows users to configurate their vehicle or glasses via their screen or webcam.     But what is « On Demand » […]

Skyrocketed by social networks such as Snapchat and Instagram, AR filters have become a mainstream phenomenon and a trend that many brands are surfing in order to expand their channels of expression. If nowadays Augmented Reality has become more and more democratized, the adoption of filters associated with this technology has been increasing and are […]

  The company welcomes among its shareholders a major entrepreneur in business consulting. Thanks to his action, the capital increase will enable Light And Shadows to strengthen its team and to support its growth.

VR and AR have conquered more and more lines of business over the last past year. And today we will write about VR and AR among the health system. The healthcare area began to use the VR (Virtual Reality) or AR (Augmented Reality) a few years ago, to help cure stress problems or schizophrenic behaviour. […]

The industry 4.0 corresponds to a new revolution with a smarter industry, defined by the interconnexion of machines and systems and on production sites but also outside, with clients, other productions sites and partners. It connects a physical object with a digital one or with a digital device. One key notion of the industry 4.0 […]

Communication & Marketing are the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Just a short reminder about what is VR: Virtual Reality immerses users in a fully artificial digital world/environment. Marketing uses all technologies possible at its disposal different from its standards like newspapers or posters […]

Virtual Reality (VR) is one of different technologies at companies’ disposal and that enables productivity and work conditions improvement for their employees. Ergonomic simulation for example, with the help of Virtual Reality applications can help companies improve their employees’ work conditions and productivity process enhancement. Virtual Reality has changed our vision of our reality by […]

First of all, few precisions on the new technologies in the scope of XR used in the automotive industry: Augmented reality (AR) is the insertion of digital content in a real environment, Virtual reality (VR) is only composed of digital content (objects and environment), Mixed reality (MR) is composed of real objects and digital ones […]

Augmented reality has become a major feature of digital marketing trends in recent years. For what reason? Because this technology not only allows the consumer or visitor to literally plunge into the world of the brand or product, but also to face the challenges of experiential marketing. Furthermore, according to The Drum media, augmented reality […]