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Customers are now at the core of companies’ marketing strategies. Today, to meet their expectations and needs, a new trend is emerging: the personalization.

Every company, once, has already been confronted with the lack of inspiration about the enhancement model for a product or a service. Holograms are the solution to your problems.

More and more clients wanted to have a preview of the product they are buying before “truly” having and seeing it. This trend can explain the appearance of more and more configurators that allows users to configurate their product via their screen or webcam.  But what is « On Demand » offer?  

Light And Shadows, mixed reality and immersive solution expert, announced today that it is now a Unity Verified Solutions Partner.

Skyrocketed by social networks such as Snapchat and Instagram, AR filters have become a mainstream phenomenon and a trend that many brands are surfing in order to expand their channels of expression.

The company welcomes among its shareholders a major entrepreneur in business consulting. Thanks to his action, the capital increase will enable Light And Shadows to strengthen its team and to support its growth.

The healthcare area began to use the VR (Virtual Reality) or AR (Augmented Reality) a few years ago, to help cure stress problems or schizophrenic behaviour. The healthcare environment is always looking for new advanced technologies in order to make its research evolution effective.  

The industry 4.0 corresponds to a new revolution with a smarter industry, defined by the interconnexion of machines and systems and on production sites but also outside, with clients, other productions sites and partners. It connects a physical object with a digital one or with a digital device.

Communication & Marketing are the key for the sales of every products. Associated with VR (Virtual Reality), it’s more than efficient! Now affordable for everybody, VR technology is used for advertising and presenting products during fairs.

Ergonomic simulation with the help of Virtual Reality applications can help companies improve their employees’ work conditions and productivity process enhancement. Let’s see how can ergonomics improve work conditions.